In the last one decade the world has shown a paradigm shift from analog to digital. So the importance of digital marketing works not only in favor of marketers and business, it is benificial for the consumers as well.
Accoding to a survey 32% of small businesses invest in social media only. 25% are investing in in Online marketing and 17% are investing in SEO.
The conversion rate is Higher:
The corporate using online marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and subscribers. SEO, Social media marketing and Affiliation marketing are methods which have a high conversion rate in the market.
Digital marketing is Cost Effective
A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. As Up to 40% of leads claimed getting considerable savings by using digital marketing methods of promotion for their services.
Builds Brand Reputation
Digital Marketing will be helpful for your brand awareness, as the fulfilled clients will, in all likelihood enlighten other individuals concerning their involvement with your brand and optimize your brand reputation. 90% of respondents claimed they would trust about a particular product or service if the data comes from their references.