Introduction to SEO

  • How Search Engines Work
    • Indexing & Crawling Basics
    • Optimizing Crawl Budget
  • Intro to SEO
    • Organic Search vs. Paid Search Results
    • Anatomy of a Search Result (Search Snippet)
    • What is On-page SEO (Content, Architecture, HTML)
    • What is Off-page SEO / Link Building (Social, Content-based, PR)
  • Keyword Research
  • Local Business SEO

On-page SEO

  • HTML Basics
  • On-page SEO
  • Technical SEO
  • Mobile SEO

Off-page SEO

  • Link Building
  • Social SEO
  • Local SEO
  • Backlink

SEO Audit, Tools, Measurement

  • SEO Audits
  • Google Search Console
  • Algorithm Updates
  • Measurement with Google Analytics
  • SEO Resources, Careers in SEO

Introduction to SEM – Fundamentals & Case Studies

  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign

Creation of Google Display Network

  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation - Demo
  • Remarketing
  • YouTube Remarketing
  • Advanced Display: Smart Display Campaigns

Shopping Campaigns - Introduction

  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to create PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns

YouTube Marketing - Introduction & Ad Formats

  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

  • Introduction to Social Media
  • Facebook Marketing
  • Creating Content for Facebook & Social Media
  • Tools for Content Creation

Facebook Marketing

  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting

Twitter Marketing

  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics

Instagram & LinkedIn Marketing

  • Marketing on Instagram
  • LinkedIn as a Marketing Platform


Effective Email Content

Customer Acquisition Strategies

Effective Creative Introducing

Nurturing & Automation

Resources to do situational analysis and progressive updates

Email Automation

Introduction to Marketing

Facebook Pages and Post Best Practices

Facebook Ads - Campaign Objectives

Facebook Ads - Targeting Audiences

Facebook Ads - Impactful Creatives.

Facebook Ads - Optimization and Reporting

Facebook Ad Policies

Building Brand Awareness

Generating Leads

Attracting your potential customers into conversion funnel

  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound
  • Interest Generation

Converting your prospects into leads using emails

  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails

Landing Page

  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page- What's the Next Step

Conversion Optimization

  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion

Conversion Optimization Patterns for Engaging website Visitors

  • Patterns for Engaging Website Visitors
  • Pattern #1 - Pop-Ups
  • Pattern #2 - Pop Under Call-to-Action
  • Pattern #3 - Inside Article CTA

Lifecycle Emails

  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies


  • What's Analysis?
  • Is Analysis Worth the Effort?
  • Introduction to Web Analytics

Google Analytics

  • Getting Started With Google Analytics
  • How Google Analytics Works?
  • Accounts, Profiles and Users Navigation
  • Google Analytics

Content Performance Analysis

  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search

Visitors Analysis

  • Unique Visitors
  • Geographic and Language Information
  • Technical Reports
  • Benchmarking

Social media analytics

  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI Measurement

Actionable Insights and the Big Picture

  • Recap of Google Analytics Reports & Tools
  • Finding Actionable Insights
  • Getting the Organization Involved
  • Creating a Data-driven Culture
  • Resources
  • Common Mistakes Analysts Make
  • Additional Web Analytics Tools

Social CRM & Analysis

  • Sentiment Analysis
  • Workflow Management
  • Text Analytic

Digital Analytics

  • WebMasters
  • AdWords Reports, Custom Reports
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports Attribution Modelling and Reports

Platform Principles

  • The Platform Components
  • The Data Model
  • Measurement Protocol Data Collection
  • Importing Data into Google Analytics
  • Reporting APIs and Report Sampling


  • HTML-Introduction
  • HTML-Lists
  • HTML-Images
  • HTML-Hyperlink
  • HTML-Table
  • HTML-Form
  • HTML-Miscellaneous
  • HTML-Grouping Using Div Span


  • CSS2-Introduction
  • CSS2-Syntax
  • CSS2-Selectors
  • CSS2-Color Background Cursor
  • CSS2-Text Fonts
  • CSS2-Lists Tables
  • CSS Floats
  • Advanced Display: Smart Display Campaigns


  • Video and Audio
  • New Tags in HTML5
  • CSS3 Poperties

Bootstrap Framework - Responsive Websites

  • Designing Responsive Website using Bootstrap 3/Bootstrap 4

Customising Photoshop

Enhancing Images with Adjustments

The Power of Selection Tools

Creating an Brochure for your business

Advanced Layers And Masks

How to design professional logo

Working With Text And Shape Layers

How to design Banners for the websites and facebook pages


Purpose/Where and why is Affiliate Marketing used

Resources required to get started with Affiliate Marketing

Overall Affiliate Marketing Budget and strategy planning

How to use Flipcart, Amazon Affiliate & Products

How to Earn from Flipcart, Amazon and Other E-Commerice websites

Myths about Content Marketing

Identifying & creating “Good” Content

Framework to begin a Content Marketing Program

Creating a blog post

Difference between Blog and Website

What is WordPress? How to Install SEO Plugins

Importance of a Logo, and Profile - Design Logo

About key resources and tools to create and curate content

How to design a banner

How to create Profile, Proposal, Portfolio and Invoices

How To Use Google To Source Information

How To Use Google To Ping Specific Domains For Information Such As Email Ids

How To Validate Email Ids

How To Source Segmented Database(however Possible)

Learn To Source Email Ids Of Anyone Who Represents A Corporation.

Understand how to Source Information Directories

Learn About Known Sourcing Softwares/apps/plugins

Learn How To Use Sourced Databases.

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Amit Sharma by Amit Sharma
Big Thanks to Webs Jyoti developers for trained me in such way that I can develop my web portal. An excellent support from the Webs Jyoti team... Rating: 5 Stars